ok so imagine this.
Young funky girl wearing a pair of moleskin pants, a Kahlua tee and a bulging back pack on back, wondering round Borders after finishing another exam. Decides to go to the top level where the bargain buys are, see if I can find anything I like – nothing much. Now over to cooking that is on the same floor – nothing grabs my eye here either so I wander over to the craft section and smack bang in the middle shelf of the craft section, is the book – The Complete Book of Creative Scrapbooking a whole shelf of our book.
So what does this girl do?
a) just keep on browsing and pretend not to notice it.
b) saunter over and have a flick through and mutter to self about how good looking that guy is on page 75.
or c) pull out mobile phone and ring Barb to tell her that our book has it’s own shelf at Borders, meanwhile having staff and customers look over in awe and amazement.
Now if you picked C you are right of course. I am going to have to go back with a smaller camera and take a photo – didn’t really want to pull out the DSLR and ask someone to take a photo.
Then one of the staff that was near me comes over and asks me which one is the book and proceeds to tell me that he only made that display yesterday 🙂 and chats with me about the book and the process. How cool 🙂